GET READY FOR THE NEXT GENERATION CRM EXPERIENCE
Simplification is a key motto of SAP's HANA strategy. SAP S/4HANA for Customer Management (S/4CRM) is a simplified version of SAP CRM embedded in SAP's digital core powered by HANA. Technically, it can be installed as an add-on on top of S/4HANA, SAP's digital core. In this way, your ERP and CRM systems can work in conjugation without intermediate layers and duplicate data records.
Since S/4HANA uses the same database as the ERP system, it provides advantages over classic SAP CRM in terms of data uniqueness and integration. S/4HANA for Customer Management, which currently offers limited functionality, is being developed day by day and is planned to reach a much wider competence in the long term.
S/4HANA for Customer Management, which is currently considered as an ideal solution for customers who do not need an end-to-end CRM system but want to go one step beyond the functions offered by the SAP S/4HANA ERP system, is planned to reach a much richer functionality in the future.